In 2014, Jack Tang and Giles Williams founded Urban with the intention of starting a massage-at-home service. However, what started as a way to book wellness online become much more. Jack and Giles discovered an industry that was broken: practitioners typically took home only 20% of booking revenue and worked long hours to make ends meet. Meanwhile, customers had little other than a salon’s reputation to go off of before making a booking with a specific practitioner.

Since then, the duo envisioned a platform that would benefit practitioners and customers alike. On Urban, practitioners take home 72% of bookings. And customers are able to choose between trusted, pre-vetted practitioners, thanks to detailed profiles with personal bios, ratings and reviews.

— See the Urban website for more information.

Why Choose Urban?


You pick the time and place and your practitioner will come to you with all their equipment. They work from 8am-11.30pm, so you’re pretty sorted for most of the day!

Professionals only:

All the practitioners are pre-vetted and you can see their personal profiles along with their ratings and how many treatments they’ve done. So, you can pick whichever one you feel comfortable with!


These treatments are designed to help you relax, and what’s more relaxing than the comfort of your own home! No need to suffer on public transport, or worry about chipping your newly manicured nails on the way home! Your practitioner will come straight to you so you can relax at home while being pampered!

What BYOB Members Get:

All Premium and Black Label members get Urban benefits!

Discover the power of well. It’s easier than ever with Urban.

At-home massage, physio, osteopathy, and beauty.

All on-demand. All in an app.

BYOB members get a massive 25% off their first booking with Urban and then a further 10% off all future bookings thereafter.

How To Claim:

The Urban discount is super easy to claim via their app and website. You can easily access the discount via the link in our app or your personal membership pack.

Additional Information

What services
Urban offer

  • Massage
  • Physiotherapy
  • Osteopathy
  • Nails
  • Lashes
  • Hair
  • Facials
  • Makeup

Where does
Urban operate




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