6 branding tips when starting a business

6 branding tips when starting a business

There are so many things to think of when you’re starting a company, but one of the most important is your brand. It’s so much more than just your colours and design – a brand reflects who you are, your vision, your values etc. Your brand will be how your customer views you, so you want to make it impressive from the get-go.

It’s never going to be easy to build a brand from scratch unless you have the help of a strong branding agency. However, the internet now has a ton of resources to help you build a successful brand. Most of the articles and videos will say that consistency is the key when it comes to branding, and they’re right. But how do you even get to that stage?

Who is your target audience?

Many branding mistakes occur because people create a brand for themselves, instead of their target audience. Likewise, trying to cater for everyone is not going to work either. Try to start with one or two demographics, and once you have the focus right, you can perhaps expand from there.

Some key questions to ask when you’re trying to define your target audience:

  • Are they male or female?
  • How old are they?
  • What do they like?
  • What do they do?
  • What do they need?

Who are your competitors?

Most of the time, you’re never going to reinvent the wheel completely, so you need to learn from your competitors. Take a look at what makes them successful and learn from this, but also you need to ensure you can differentiate from them; otherwise no one will care. Your competitors need to be a balance of being a threat and an inspiration.

Analyse the direction your competitors have gone in and their marketing strategies – do these fit in with your company’s values/visions? Check whether they have a similar target audience and what attracts them.

 

What is your USP?

Copying an already-established company is never going to get you anywhere. Why would you go for the same service/product from a new company when there’s already one out there you can trust? You need to have a USP – a Unique Selling Proposition, something that makes you stand out from the crowd.

Do you have an additional service you offer than your competitors do not? Perhaps you can offer a full-service package instead of just one service? Can you offer a quality service at a much cheaper rate? Remember, the key word is quality. People are aware that you often get what you pay for these days, so ensure that you can get the same service/product or better, for the same price!

Do you want a tagline?

Think about some of the top brands – they have some catchy taglines/slogans that everyone knows:

  • Nike: Just Do It
  • McDonalds: I’m Loving It
  • KFC: Finger Lickin’ Good

Slogans really enhance a brand and can help your audience remember who you are. However, don’t force one upon your brand as it could seem too cheesy.

 

Tie your brand in with your marketing strategy

Your brand won’t just consist of your logo and colour scheme, but you will want to plan a brand launch and come up with a marketing strategy that spans across several different channels.

You will need to create brand collateral and marketing materials.

It’s also important to regularly do a brand audit to make sure that you come across to your audience in the right way. Also, your target audience may well change periodcally too, so stay on top of things to make the most of your brand!

Get branding help!

Once you’ve got your brand defined and you know what message you want to get across, then all you need to do is execute it. However, you will most likely have a ton of other things that you need to do to launch your company, so it’s advisable to get some help!

Moreover, if you hire a professional agency to help you with your marketing plan, you will most likely get much better results. If you don’t want to invest money in your company to do it right, then you probably don’t believe in your company!

Do it properly, or don’t do it at all!

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